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“Loving car is to enjoy the fun of riding it” Ruff Automobile Technik founded in 2005 at Taiwan’s Changhua County where automobile parts are mainly manufacture. The CEO of Ruff was influenced by his father’s dedication to producing OEM rubber bushings for automobile. Grew up under manufacturing auto parts environment he build a strong foundation of research and development in the auto parts industry. Ruff developed an improved technology of producing rubber bushings and engine socket parts by using different rubber formation to create a stronger chassis and handling custom kit for BMW cars. This is where the brand …Ruff begins.

“Good is not enough and better user experiences can’t be neglected.” This is what Ruff’s product development value. Ruff begins its production line of BMW custom parts from suspension bushing, engine mount to strut mount and etc. BMW OEM setting is well known superior and especially the best handling M-Power series. Ruff knew that to exceed the OEM parts are to develop a product that understands what user wants. For this, Ruff continues to innovate and advance its product line to gain user recognition. Today Ruff had earned wide recognition in such a short time.

“Let other brand user experiences Ruff’s great intention.” Now that Ruff had built a strong reputation in BMW chassis custom kit; in the future Ruff will continue to thrive for excellences in its product line to further earned trust in its current customers. In addition, Ruff hope to expend its product line to other European car brands that includes Mini, Volkswagen and Mercedes Benz. The expansion will give chances for more owners to experiences Ruff’s product.